2025 HerKind Basel Guide
Your HerKind Guide to Art Basel Miami: Where Creativity Meets Community
Art Basel season in Miami isn't just about the art—it's about the energy, the connections, and the magic that happens when creativity takes over the city. Whether you're a seasoned collector or simply love beautiful things, this is your guide to experiencing Basel like a true Miami insider.
The Fairs You Can't Miss
Art Basel at Miami Beach Convention Center
The crown jewel. This is where the world's most prestigious galleries showcase museum-quality works. Arrive early, wear comfortable shoes, and prepare to be inspired.
SCOPE Miami Beach
Contemporary art with an edge. SCOPE brings emerging and established artists together in an intimate beachside setting that feels more accessible and community-driven.
Untitled Art Fair
For the discerning eye. This curated fair focuses on discovery and features galleries championing both emerging talents and underrepresented artists.
Art Miami + Context + Aqua
A three-for-one experience in the heart of Wynwood. Art Miami brings modern masters, Context showcases contemporary innovation, and Aqua offers an intimate boutique fair experience.
Pinta
Celebrating Latin American art. This is where you'll discover the vibrant, diverse voices shaping contemporary Latin American and Latinx art scenes.
NADA Miami
Where the art world's future is happening now. NADA (New Art Dealers Alliance) is the place to discover emerging artists before everyone else does.
Red Dot + Spectrum
Accessible art that doesn't compromise on quality. These fairs offer works at various price points, perfect for new collectors building their collections.
Insider Tips for the HerKind Woman
Credit Card Perks Are Your Secret Weapon
Did you know your Chase Sapphire Reserve or American Express Platinum card might give you access to exclusive Basel experiences, hotels and discounts on restaurants? Check your card benefits for:
Private viewing hours
VIP lounge access
Complimentary tickets to select fairs
Special Basel programming and events
Plan Your Route
Group fairs by location:
Miami Beach (Basel, SCOPE, Untitled),
Wynwood (Art Miami, Context, Aqua)
Midtown (NADA).
Your feet will thank you!
Dress for the Occasion
Think effortlessly chic. Comfortable designer sneakers, flowing linen pieces, statement accessories. You'll be walking miles but looking fabulous.
Download the Apps
Most major fairs have apps with maps, artist info, and scheduling features. Use them to plan your must-sees.
Make It a Moment
Art Basel is more than gallery hopping—it's about immersing yourself in creativity, meeting like-minded women, and perhaps discovering a piece that speaks to your soul. Take your time, trust your eye, and remember: the best art is the art that moves you.
